what is yew?

yew is a few things,

• coniferous evergreen plant genus.

• onomatopoeia in extreme sports.

• self-manufacturing headwear company.

since 2016, the idea was, to create a new approach as to what a brand should mean to its consumer.

something that’s always curated with yew in mind, dedicated to providing professional quality and sweet designs.

start to finish, completely handmade, designed in-house using nothing but the best quality textiles.

you want it, yew got it.

what yew is:

an Atlantic Canadian’s quest to put a hat on your head.

over the past 9 years, a collective library of textile mayhem has been carefully hand-picked, salvaged, or thrifted.

projects are generally repurposed and recycled from authentic vintage garments and fabrics, while sourcing quality local textiles to create a product with minimal waste and maximum style.

each piece of fabric is hand-cut and sewn, assembled with quality materials, threads, and hardware — to provide completely limited edition, small batch, custom-made headwear and accessories.

each and every one of my products are timeless and can be deemed as yewnique — never to be recreated.

designed and manufactured in studio, all from scratch, all handmade.

for you, by yew.